Edward “Eddie” Sotto III has been described by many as a “visionary,” “renaissance designer,” “entrepreneur” and a pioneer in experiential design. His core strength lies in reimagining and generating original concepts, as SVP of concept design at Disney Imagineering, taken through to execution. His cinematic approach to design organically came from his mentors, Hollywood set designers and Walt Disney’s original Imagineers. His recent TED talk describes “experiences” as sensory systems to be observed and tuned, sets SottoStudios/LA apart from architectural firms and many ad agencies. Sotto and his team’s obsession with immersion and seamless continuity, even AR and VR, make SSLA’s projects compelling and unique.
In Books.
TED founder Richard Saul Wurman lists Sotto in his book “Who’s Really Who—The 1,000 most Creative People in America”
“Eddie’s passion for new ideas and one-of-a-kind Adventures was a creative leader’s dream” says Disney Imagineering President Marty Sklar in “Dream it! Do it!.”
“Wildly imaginative Imagineer” Disney CEO Michael Eisner describes him in “Work in Progress.”
Sotto is most quoted (400+ entries) in the industry bible, “Theme Park Design.”
Today
SottoStudios/LA , formed in 2004, as an experiential design and solutions firm, helps clients envision experiential projects from concept to completion. Beyond entertainment design and AR/VR, SSLA also accepts UHNW private commissions, most recently collaborating with Embraer Aircraft, winning “best private jet concept” at the IYAA awards. sottoluxury.com
Brands SottoStudios has showcased or worked on behalf of include Nestle, Aston-Martin, Ferrari, Porsche, Wynn Resorts, Kerzner, Paramount, Disney, Sea World, Cedar Fair, NBC/Universal, Blue Origin, The Irvine Co., Yum!, Microsoft, Dentsu, NASA, Embraer, Procter and Gamble, and PepsiCo to name a few.
