Ground Up: Building the Perfect Casino Host
Some of your most valuable employees are your casino hosts. But what is a casino host? There are some common characteristics—outgoing, friendly, persuasive—but they also come in all shapes, sizes and colors. People who can make your players feel at home and salve the sting of a loss can be invaluable. At this session, an experienced casino host will explain what makes a great host and how to find them. Yes, you can hire someone from off the street, but developing hosts in-house is often more efficient and cost effective.
Speakers: Nick Ippolito, President, Player Development Systems, Inc.
By the Numbers: Rating Your Players… And Your Hosts
While the days of a casino host picking up a phone and calling their players aren’t over, today’s technology brings a lot more advantages to both the hosts and the casino. The ability to touch your players on a daily basis via texts, social media or play-for-fun casinos can enrich your relationship with your players. At this session, learn how technology can better evaluate the profitability of every player, why today’s casino hosts must engage it and how technology can help you measure the effectiveness of your casino hosts.
Moderator: Brian Wyman, Innovation Group
Speakers: Cath Burns, Senior Gaming Executive
Andy Caras-Altas, Founder & CEO, TraffGen Global
Lana Kotur, Senior Director, Customer Success, VizExplorer
In the Trenches: Trials and Tribulations of Casino Marketing
There is both an art and a science to casino marketing. At this session, seasoned casino marketing executives will go through the nuts and bolts of building a successful casino marketing department, how to maintain relationships inside and outside the casino, and how to prioritize your efforts for a more efficient operation. They’ll also share some stories of notable casino marketing campaigns, players and historic hosts.
Moderator: Roger Gros, Publisher, GGB
Speakers: Anna Romanova, Senior Vice President, Europe/Middle East Marketing, Aria Las Vegas
Jackie Yee, Senior Asian Player Development / Marketing Executive
Michael McNamee, President, Bay Group Consulting
EPISODE SPONSOR: Scientific Games
