Kids out of the house. Mortgage paid off. More leisure time. What are we going to do? Gamble! This has been the formula for at least five generations in the U.S. and around the world when growing your casino’s customer base. But suddenly casino executives are doubtful that millennials will follow this trend. Is it true? What impact would that have on the casino floor? How can executives prepare? Is it even a problem? Hear a panel of current and former casino executives and experts discuss today’s market and what it portends for the future of the casino floor.
Moderator: Frank Legato, GGB Editor
Speakers: Melissa Price, Sr. VP, Gaming, Caesars Entertainment; Charlie Lombardo, Former Corporate Senior Vice President of Casino Operations, Seminole Gaming; Steve Sirianni, Vice President of Slot Operations and Marketing, MGM Grand Hotel & Casino; Kevin Sweet, Vice President of Slot Operations & Marketing, The Cosmopolitan of Las Vegas
Drill Down: Free Play, Slot Promotions, Bonuses, Tiers and More
Best practices on the slot floor can change from year to year if not from week to week. At this session, gaming legend John Acres will explain trends on the slot floor and what it means for your casino. Many casinos are removing slots and spreading out the floor. How does this impact your players? Free play is a double-edged sword. It can eat at your bottom line but players are now demanding it. The tiers in your players club can be aspirational, but can also be disappointing. Learn how to structure your tiers and communicate their benefits effectively. At the core of your slot floor, however, is customer service. Understand how to make every player feel special.
Speaker: John Acres, Founder, Acres Gaming
EPISODE SPONSOR: GLI (Gaming Laboratories International)
