Customer Service & HR: The People Factor

Building a Team: How To Hire and Retain
With the lowest unemployment rate in more than 50 years, the opportunities to build a team in a new casino from the ground up are almost over. Human resource experts must think outside the box to fill vacancies with quality applicants. During this session, casino recruiters will discuss how to fill these jobs, how to offer a package that appeals, and how to retain high-level employees.

  • How technology is changing recruitment
  • Why the personal touch matters
  • How to negotiate the best deal

Moderator: Jennifer Martinez, Owner, President & CEO, Consult HR Partners
Panelists: Bill Werksman, Managing Partner, Resource Partners
Ben Farber, President, Bristol Associates
Marwa Mitchell, Vice President Recruitment—North America, Pentasia


Raising Morale: How to Motivate and Reward
Once you’ve recruited the best, it is now important to strengthen the link between the employee and the company. Creating loyalty, extending trust and developing customer service is all part of an ongoing effort to build a professional workforce. Legal and HR professionals will address these issues and more, with suggestions about how to build employee morale, recognize employee achievements and create an environment to succeed.

  • How employee service builds customer service
  • Why communication lines should be clear and transparent
  • Making connections with the community

Moderator: Donald Hoover, Managing Partner, Gaming Hospitality Experts
Panelists: John Ceresani, Principal, The Pharos Group
Missy Tracy, Municipal Relations Coordinator, Ho-Chunk Gaming Madison
Annette Aguirre, Director of Gaming, Cintas

People Potential: Human Resource Issues & Answers
Today’s workplace is fraught with dangers: sexual harassment, problem gambling, downsizing, gender identity, bullying, union organizing are just a few of the challenges for the human resources professional.

  • How to traverse the minefields of HR compliance
  • How has the #MeToo movement impacted gaming
  • Why improving communication with employees boosts morale

Moderator: Roger Gros, Publisher, Global Gaming Business Magazine
Panelists: Rick Fields
, Former Senior Vice President, Gaming Operations, Mandalay Bay
Melissa Joseph, Director of Human Resources, AGS
Matt Krystofiak, Sr. Vice President of Human Resources, Las Vegas, Caesars Entertainment


Recalibrating to the Possible: Focus on the Positive
Don’t kill your business with “can’t.” When your customer service reps tell players what they “can’t” do for them, that negativity spreads throughout your players, as well as your employees. Focusing on the positive triggers proven brain responses in your staff and customers. This session will present ways to focus on possibilities and how you can recalibrate to your next level of customer service.

  • How to handle difficult customer situations
  • Why empowering employees can work
  • Learn how to deliver extraordinary level of customer service

Speakers: Paul Speirs-Hernandez, Founder and President, Steinbeck Communications
Kim Marie Rebeiro, Executive Coach, International Trainer, and Keynote Speaker

TITLE SPONSOR: Konami
EPISODE SPONSOR: Smokefree Casinos
NETWORK SPONSOR: Clarion Gaming

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