How much to players really understand about gambling? Do they know the odds? The rules? The way a slot machine works? How to use the players club most efficiently? Does good customer service equal a good gamble? Can players tell if an operator raises the slot hold percentage? Even though less than 2 percent of gamblers are afflicted with serious problem gambling, it’s clear that the industry needs to be laser focused on this issue. This session will examine the best approaches to make players more aware and how to help people afflicted with problem gambling.

