David Norton spent eight years at Harrah’s/Caesars Entertainment as chief marketing officer, helping to bolster the industry’s leading loyalty program, Total Rewards, and several other marketing and operational capabilities. Norton just published a book, The High Roller Experience: How Caesars and Other World Class Companies Are Using Data To Create an Unforgettable Customer Experience. He’ll discuss his time at Caesars and trends he sees in the gaming industry today. He currently works with great brands like BMW, David’s Bridal and others.
Speaker: David Norton, Chairman and Chief Marketing Officer, GALE Partners
Data Dump: How to Organize and Prioritize Analysis
Any casino resort produces millions of bits of data on a daily basis. Processing the data isn’t difficult with today’s technology but interpreting it and prioritizing it can be. At this session, the leader of one of the industry’s leading data analysis companies, will explain what’s important to the everyday operations of a casino resort and what should be considered when looking at the long-term health of a property. He’ll explain how data can be used to reduce expenses and boost revenues.
Speaker: Ralph Thomas, Ph.D, Chief Data Scientist, VizExplorer
Doing the Numbers: Data Analytics & Gaming
Gaming has always been about numbers: theoreticals, drop, hold, house edge, share of wallet and more. But when you talk about interpreting data gathered from customers via loyalty programs, frequency of visits, games played, time played, likes/dislikes and much more, the industry lags behind. Gathering effective data is one of the most important things a casino can do today. At this session, experts in data analytics will explain how the industry can improve its data analysis and add to a rich customer experience creating more spend, more customer satisfaction and loyalty.
Moderator: Brian Wyman, Principal, Innovation Analytics
Speakers: Marco Benvenuti, Co-Founder & Chief Marketing and Strategy Officer, Duetto
Rob Jacks, Vice President Of Professional Services, Agilysys
Marilyn Janssen, Vice President, Marketing Operations, Caesars Entertainment
Ayman Taha, Vice President, Enterprise Technology Solutions & Innovation, MGM Resorts International
EPISODE SPONSOR: Cognizant
