Nehme E. Abouzeid is the founder and president of LaunchVegas. As a turnkey business consultancy, the firm helps brands launch and scale in tourism-centered destination markets.
Created in 2017, LaunchVegas is informed by Abouzeid’s nearly two decades of experience launching billion-dollar integrated resorts, media enterprises, and pro sports teams. It provides key business services all under one roof—removing the need for separate consultants or in-house personnel covering marketing & advertising, PR, digital, analytics, content marketing, partnership development, and project management.
Most recently, Abouzeid was the first-ever chief marketing officer for the NHL’s landmark 31st franchise, the Vegas Golden Knights. In this post, he led the critical rollout of the brand, live events, fan and community development, retail, analytics, digital strategy, content marketing, and advertising, among other duties. He was also a main spokesperson for the team on business matters, having been featured in the Wall Street Journal, Sports Illustrated, Sports Business Journal, and on various TV and radio outlets.
He spent the previous 13 years in global gaming as it grew into a $180 billion industry with the expansion of Las Vegas-style casino resorts worldwide. During tenures with two of the industry’s leading Fortune 500 companies, Abouzeid played integral roles in launching some of the world’s largest casino resorts and orchestrating innovative cross-industry partnerships.
From 2013 – 2016, he was the executive director of brand marketing for Wynn Las Vegas (NASDAQ: WYNN), the city’s most profitable casino resort and the industry’s most awarded brand. In this role, he oversaw brand marketing, advertising, content marketing, entertainment marketing, sponsorships and partnerships, and the brand’s official magazine.
Prior to his post at Wynn, Abouzeid spent nine years with Las Vegas Sands Corporation (NYSE: LVS) in a number of operational, business development, and strategic roles as it grew from a $500 million company with one resort to the world’s largest casino resort operator with over $11 billion in annual revenues and 8 global mega-resorts in its portfolio. Sands properties include the world’s largest luxury resort, The Venetian Las Vegas, and the largest in Asia, The Venetian Macao.
While at Sands, he was the first executive to graduate from the company’s international management program, receiving intensive training in all seven facets of the modern integrated resort industry: gaming, hotel, retail, entertainment, nightlife, food & beverage, and meetings (collectively known as MICE: meetings, incentives, conferences, and exhibitions).
A creative marketer and versatile executive who excels at maximizing revenue across the integrated hospitality enterprise, he has been named to the “40 Under 40” lists of Global Gaming Business Magazine and Vegas Inc., the city’s top business journal.
Abouzeid began his career in editorial media. He spent five years as a print journalist and radio producer in Boston, Los Angeles, and post-war Beirut.
He holds a bachelor’s degree (cum laude) in journalism from the George Washington University and an MBA (magna cum laude) from Babson College. He is also a certified Project Management Professional (PMP).
Active in the local Las Vegas business and non-profit communities, he has served on advisory boards for the casino gaming conference G2E, Nevada Public Radio, and youth charity After-School All-Stars.
A native of Weymouth, Massachusetts, he lives in Henderson, Nevada with his wife Dr. Nina Mirzayan and their two children.