As general manager of AREA15, Jim Heilmann, oversees day-to-day operations, drives strategic growth objectives, manages tenant, artist and event integrations and spearheads long-range planning to build strong community partnerships. Heilmann’s expertise in managing large-scale retail centers will be instrumental in cementing AREA15’s reputation as Las Vegas’ leading experiential entertainment and retail complex.
With over 20 years of experience in retail, Heilmann most recently served as the senior general manager of Fashion Show mall on the Las Vegas Strip. In this capacity, he aggressively led a team interdepartmentally to innovate, drive revenue, create operational efficiencies, and improve best-in-class standards and consumer experiences. Under Heilmann’s leadership, Fashion Show mall grew to be one of the nation’s largest, most productive and iconic shopping centers. Prior to his position at Fashion Show mall, Heilmann managed a variety of retail complexes owned by the real estate company, General Growth Properties, now Brookfield Properties Retail Group. He has an extensive history of assembling and leading high-performing, multi-discipline teams through many challenges and high-profile projects, program launches, events and initiatives.
Heilmann earned a Bachelor of Science in Economics from Northern Illinois University. He lives in Las Vegas, Nevada with his wife and two daughters.
