Kathleen McLaughlin is the vice president of marketing and product management for NOVOMATIC Americas, a subsidiary of one of the largest and most profitable gaming technology companies in the world. McLaughlin has held key positions in slot manufacturing and technology development with WMS Gaming Inc. She owns McLaughlin Gaming, LLC; a gaming consulting firm and has also held key positions in numerous Class III slot operations, route management operations, marketing, product development, and strategic sourcing at Caesar’s Entertainment and the Las Vegas Sands Corporation. McLaughlin has served on the International Gaming and Wagering Business (IGWB), Casino Journal and Casino Enterprise magazine technology advisory boards, is the recipient of awards from Casino Enterprise Magazine, Global Gaming Business, Nevada Gaming magazine, and is one of the original recipients of the “Great Women of Gaming” award. She currently serves on the AGA Industry Initiatives Committee.
With an extensive background as a senior leader for both critical vendor suppliers working with all aspects of the gaming industry in North America, Europe, and Asia, and a leader in world-class global casino operations and marketing, McLaughlin is an avid student of electronic gaming. With over 28 years in the business, McLaughlin understands games, players and marketing. She has maximized revenue per square foot as an operator, directed 200 to 4,000 unit property openings from Asia to Iowa, created vanguard technology to drive player marketing, negotiated industry-first licensing opportunities, and designed graphics and digital content for mobile games and land-based casino products like Reel em In, Filthy Rich, Life of Luxury and Monopoly. McLaughlin is known for creating and marketing unique player entertainment brands and experiences. From the successful inaugural launch of the first Monopoly product line and numerous other high-profile slot titles into the casino gaming market, opening and expansion of 20+ properties globally and creating unique merchandising innovation Mclaughlin is no stranger to significant risk, high rewards. She can always be found teaching, mentoring and learning from executives in the industry and is one of the electronic slot gaming industry’s pioneers, which has made her a catalyst for praise, criticism and always interesting conversation.
