Michael McNamee is president of Bay Group Consulting. McNamee has held executive marketing roles with Caesars World, Ameristar Casinos, Sun International and American Gaming. With over 34 years of experience in the gaming industry, McNamee has a reputation for repeatedly creating improved profits for underperforming properties and programs. He has built and developed great casino marketing teams through his career. McNamee’s vast experience has led to operational innovations and breakthrough programs in marketing such as the centralized, brand wide player development program at Ameristar Casinos (referenced as a new standard for measurement in the industry).
McNamee has consulted in numerous gaming jurisdictions throughout the United States as well as international ventures in Australia, Canada, South Africa, and South America. He earned his MBA from Temple University and is a Certified Professional Life Coach. McNamee is the author of the popular casino industry book, Understanding Casino Marketing, which has been endorsed both nationally and internationally by universities and marketing professionals alike.
