David Norton is the chairman and chief marketing officer of GALE, which helps clients transform their businesses by bringing together the expertise of a top management consultancy with the creativity of an ad agency, backed by strong digital and data analytics capabilities.
Prior to that, Norton spent 12+ years at Harrah’s/Caesars Entertainment as the chief marketing officer, where he was the architect of the company’s loyalty program Total Rewards, its CRM capabilities and analytic approach that are well-known and respected. He also led brand, advertising, digital, multi-cultural marketing, hotel revenue management, sales, retail stores and entertainment. He was recognized as the CMO and Direct Marketer of the year in 2010 by CMO Magazine and Target Marketing respectively.
Prior to Harrah’s he worked at MBNA and American Express, and he is a member of the board of directors of a diverse set of companies including Home Care Assistance, Buzz Points, NVision Lasik Centers, Learners Edge and Carepoynt. He has a BS in Finance from Boston College, an MBA from Loyola in Baltimore and a Masters in Technology Management from the University of Pennsylvania
In November 2017, David released a book with McGraw Hill called The High Roller Experience, which provides insight on the marketing, analytic and digital expertise and organizational processes required to transform the customer experience and enhance marketing efficiency.
